By UIDB Group

London UX Agency — Human-Centred Design That Converts

We're a London-based UX agency that helps ambitious businesses build digital products people actually want to use. No jargon, no fluff — just smart design backed by research.

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98%
Client Satisfaction
200+
Projects Delivered
12+
Years Experience
From £1,000
Starting Price

Our Services

🔍

UX Research

We dig into how real users think, behave, and feel. User interviews, usability testing, and analytics reviews give us the data we need to make confident design decisions — not guesses.

  • User interviews & contextual enquiry
  • Usability testing (moderated & unmoderated)
  • Heuristic evaluation
  • Analytics & heatmap analysis
📋

UX Audit

Something's broken in your funnel but you can't pinpoint it. Our UX audit finds the friction points that are quietly costing you conversions, and gives you a clear roadmap to fix them.

  • Full interface review against UX heuristics
  • Conversion funnel analysis
  • Mobile & accessibility review
  • Prioritised recommendations report
🎨

UI Design

Great UX needs great UI to bring it to life. We design clean, on-brand interfaces that feel intuitive and look the part — whether that's a SaaS dashboard, an e-commerce site, or a mobile app.

  • High-fidelity Figma designs
  • Design system creation
  • Brand-consistent visual language
  • Responsive web and mobile design
🖊️

Prototyping & Wireframing

We build interactive prototypes before a single line of code is written. Test assumptions early, align stakeholders fast, and save significant development budget.

  • Low and high-fidelity wireframes
  • Clickable Figma prototypes
  • User flow mapping
  • Stakeholder review sessions
🗺️

UX Strategy

Before design, there needs to be a plan. We work with founders and product teams to define a UX strategy that aligns user needs with business goals — so every design decision has a reason behind it.

  • Product vision workshops
  • User persona development
  • Information architecture planning
  • UX roadmap creation
💻

Frontend Development

Design without implementation is just a picture. Our frontend developers build pixel-perfect, performant interfaces that match the designs and work flawlessly across devices.

  • React & Next.js development
  • Responsive HTML/CSS/JS
  • CMS integration (Contentful, Sanity, etc.)
  • Performance optimisation

How We Work

1

Discovery

We get under the skin of your business. Goals, constraints, competitors, and users — we map it all before touching a design tool.

2

Research

We talk to real users, analyse your data, and review the competitive landscape. Evidence beats assumption every time.

3

Wireframing

Structure comes before style. We sketch out flows and layouts, get alignment on the bones before adding the skin.

4

Design

High-fidelity UI design in Figma. Every screen, every state, every interaction — crafted with intention and built for your brand.

5

Testing

We put the designs in front of real users before anything goes live. Issues get caught here, not in production.

6

Launch

Handoff to your dev team with full documentation, or we build it ourselves. Either way, we stay close until you're live and confident.

Case Studies

Fintech

Finovo: 34% Uplift in Onboarding Activation

Finovo

We ran moderated usability sessions with 8 target users, identified three critical friction points, and redesigned the onboarding flow with progressive disclosure and contextual help.

34% increase in onboarding completion rate
21% reduction in support tickets about setup
Improved App Store rating from 3.6 to 4.4 stars
Retail

Harlow & Reed: Almost Double the Conversion Rate

Harlow & Reed

Mobile-first redesign following a detailed UX audit and five rounds of user testing. Rebuilt the product discovery and checkout flows from scratch.

89% increase in mobile conversion rate
42% reduction in cart abandonment
Average order value up 15% due to improved cross-sell UX

Frequently Asked Questions

Ready to Start Your Project?

Let's talk about your goals — the first consultation is on us.

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UX Agency London | UX Design & Research | From £1,000